AliExpress marketplace analyzed the purchasing activity of Kazakhstanis in the spring of 2023
AliExpress marketplace analyzed the purchasing activity of Kazakhstanis in the spring of 2023
Маркетплейс AliExpress проанализировал покупательскую активность казахстанцев весной 2023
The AliExpress marketplace analyzed the purchasing activity of Kazakhstanis in the spring of 2023 and determined which goods Kazakhstanis began to buy more often for dacha work, gardening and arranging country houses. Thus, in March and April 2023, compared to the same period in 2022, the demand for home improvement products increased by 43%, the turnover of garden supplies increased by 34%, sales of goods for decoration and home improvement increased by 26%. In addition to renovations and gardening, Kazakhs have paid attention to creating coziness and entertainment in their suburban areas: demand for home textiles increased by 23%, for goods for organizing space - by 25%, and goods for organizing parties - by 21%. At the same time, residents from different regions of the country prefer different types of dacha work and summer leisure.
Маркетплейс AliExpress проанализировал покупательскую активность казахстанцев весной 2023 года и определил какие товары казахстанцы стали чаще покупать для для дачных работ, садоводства и обустройства дачных домиков. Так, в марте и апреле 2023 года по сравнению с аналогичным периодом 2022 года спрос на товары для улучшения дома вырос на 43%, объем оборота садовых принадлежностей увеличился на 34%, продажи товаров для декора и обустройства дома выросли на 26%. Помимо ремонтных работ и работ в саду, казахстанцы уделяли внимание созданию уюта и развлечениям на своих загородных участках: спрос на домашний текстиль повысился на 23%, на товары для организации пространства – на 25%, а товары для организации вечеринок – на 21%. При этом жители из разных регионов страны отдают предпочтение разным видам дачных работ и летнего досуга.
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